| Below deliverables are spread across 6 months. | Local Basic |
Local 1 |
Local 2 |
Regional 1 |
Regional 2 |
|---|---|---|---|---|---|
| iinky Digital Marketing agency Reporting & Customer Dashboard ? A full-fledged white label project collaboration and management dashboard with excellent features like real time tracking of results, work activity status, reputation management, local visibility and more | |||||
| Target Keywords | 25 | 50 | 75 | 100 | 150 |
| Primary Keywords ? These are the top most keywords selected after mutual consent with the client which are relevant to the website services / products being offered. | 05 | 10 | 15 | 20 | 30 |
| Secondary Keywords ? These are the most relevant keywords revolving around the primary keywords. We will add these keywords from our end after doing the research and does not necessarily involve client consent. | 20 | 40 | 60 | 80 | 120 |
| Targeted GEOs | 01 | 01 | Up to 2 | Up to 3 | Up to 4 |
| Conversion Tracking | |||||
| Call Tracking ? Call tracking is a great way for you to track success of the campaign. It will include tracking of one Local Number. We will set it up for you. You can view and track all the stats via AgencyPlatform Dashboard. Extra cost will be applicable for additional numbers. | $22 /month | $22 /month | $22 /month | $22 /month | $22 /month |
| Retargeting Setup ? Retargeting Setup helps you to reach out to people that have previously been to specific pages on your website. This will help client get better ROI as returning visitors are more likely to sign-up. Client can spend anywhere from $50 to $300 per month on this campaign. We will setup and manage campaign for free, but they will have to pay the ad fees directly to Google. The average cost per click would be anywhere from $ 0.50 to $1 and a retargeting campaign helps dramatically increase ROI. | |||||
| Web Form Conversion Tracking ? We will convert existing forms on your website for use with our system so that you can track and monitor all incoming leads via these forms within our dashboard. | |||||
| Google Analytics ? We will install Google Analytics tracking code on your website along with event tracking, goal setup and more. You can track Analytics data right from the dashboard as well. | |||||
| HeatMap ? We will generate a heatmap of your home page displaying which parts of your page users visit and click frequently. You get to know what's hot and what's not, so you can make changes accordingly to increase conversions. | Homepage | Homepage | Homepage | ||
| ScrollMap ? The scrollmap shows how far down the page people are scrolling and helps determine where visitors abandon the page. Now you'll know exactly where to add elements to hold a visitor's interest longer. | Homepage | Homepage | Homepage | ||
| Overlay Report ? With the overlay report, you will be able to see the number of clicks on each element of your web page. | Homepage | Homepage | Homepage | ||
| Confetti ? With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. | Homepage | Homepage | Homepage | ||
| User Testing Video ? A user testing video with voice over talking about the errors / difficulties encountered while browsing your website from a layman’s perspective. | |||||
| Advanced Website Usability & Conversion Optimization Report ? We will do an in-depth usability and conversion analysis of your website and create a report with mockups and highlight suggestions to make the site user as well as conversion friendly to generate more leads. | $599 | $599 | $599 | $599 | $599 |
| On-Page Optimization | |||||
Onsite Recommendations & Implementatio
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Basic | Basic | Professional | Professional | Advanced |
| Adding Rich Snippets ? We will add rich snippets on your website wherever applicable such as business address, customer reviews, ecommerce products, etc. | |||||
| Backlink Analysis ? We will do an in-depth backlink audit of the website via Google Webmaster Tools and other third party tools and suggest removal / disavowing of bad backlinks to the site. | |||||
| Onsite Blog Setup ? We will setup a SEO friendly blog on your website, if not setup already. | |||||
| Inbound Content Marketing | |||||
| Website Content Writing (250 Words Per Page) ? We write search engine friendly content for the website based on the keywords we have finalized. | 1 | 1 | 3 | 5 | 8 |
| Guest Blog Post Writing & Posting ? We will do the research and create a blog post to be added on the internal blog of the website. | 4 | 6 | 12 | 15 | |
Guest Blog Post Social Sharing   
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We will share the guest blogs on top social networks like Facebook, Twitter and
Google Plus to acquire social votes.
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| Informational Content Writing & Posting ? We will write SEO friendly informational content and syndicate them across relevant domains featuring informational content. | 5 | 9 | 12 | 15 | 21 |
| Informational Content Social Sharing
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We will share the informational content on top social networks like Facebook,
Twitter and Google Plus to acquire social votes.
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| Press Release Writing & Distribution
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We will create Press Releases based on newsworthy information and distribute
them across authority PR networks.
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1 | 1 | 1 | 1 | 1 |
| Press Release Social Sharing ? We will share the submitted press releases on top social networks like Facebook, Twitter and Google Plus to acquire social votes. | |||||
| Infographic Creation & Distribution ? People love Infographics; and since they are instantly shareable and engaging, search engines love them too. We create high quality infographics for you which will be shared across various channels and draw qualified traffic to your site. | 1 | 1 | |||
| Infographic Social Sharing
?
We will share the submitted infographics on top social networks like Facebook,
Twitter and Google Plus to acquire social votes.
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| Magazine / News Placement ? We will be posting a magazine / client interview based on the information provided by you. | |||||
| Q &A Posting ? We will be posting Q&A’s relevant to the your business on high authority sites. | |||||
| Local Search Website Optimization | |||||
| Google My Business/ Bing, Apple Maps & Facebook Local Listing Optimizatio ? We will be optimizing the client Google My Business / Bing Local listing by verifying the business. If the business is already verified we will further optimize it by updating images, videos, categories and business hours. | |||||
| Authority Business Listing (Yelp, Local.com etc) ? We will submit your business to high authority local directories and review sites like Yelp, Local.com and others thereby ensuring a strong local presence. | |||||
| GPS Business Listings ? We will be submitting your business location to GPS mapping platforms. | |||||
| Local Citation Building ? We will submit your business to top authority local directories, review sites and social networks to get your business maximum exposure. | |||||
| NAP Syndication ? For a local business, location specific links are of utmost importance. We will be getting links from sources which also allow your Business Name, Address and Phone Number (NAP) to be added to the listing thus increasing credibility of that link. | |||||
| Review Widget ? We will be adding a widget on your website pages which will help you build positive customer reviews. | |||||
| Coupon Distribution ? To diversify our link profile, we will even submit any coupons you might have to top coupon sharing sites. This helps to increase your presence apart from getting a link or a citation. | |||||
| Startup Business Listings ? We will be creating your business listing at the top startup business directories. | |||||
| Link Strategy | |||||
| Website Social Sharing ? Since social signals are given much prominence of late, social sharing becomes even more important. Sharing content across social networks like facebook, twitter and Google+ helps to increase inbound links and citations due along with improved online visibility/brand awareness. | |||||
| Video Creation ? We will create video about client business using stock video footage. Stock footage is an easy and affordable way to include ?motion? in your videos. We buy stock footage based on your video requirement from a company which sells royalty free stock footage. We will submit the video to video submission sites like Youtube, MySpace, Metacafe etc. We will also convert the video into PPT and submit to PPT submission sites like slideshare.net. | 1 | 1 | 1 | 1 | |
| Video Submission ? We will submit videos to top distribution networks such as YouTube, Vimeo, MetaCafe and others. | |||||
| PPT Creation ? We will create Presentations for your business based on videos and infographics. | 1 | 1 | 1 | 1 | |
| PPT Distribution ? We will distribute the Presentations to authority sites like SlideShare, Scribd and others to diversify the backlink profile. | |||||
| Social Profile | |||||
| Local Community Setup ? We will create a profile on local community networks and share guest posts, videos and other information to attract users. | 2 | 2 | 2 | 2 | 2 |
| Social Community Setup ? We will create a community profile on important / relevant social networks and share guest posts, videos and other information to attract users. | 1 | 1 | 1 | 1 | 1 |
| Social Media Marketing | |||||
| Facebook & Twitter Marketing | |||||
| Social Reputation Monitoring ? We will monitor your business’ or brands online reputation by tracking various sources and displaying them as positive, negative or neutral sentiments within the dashboard. | |||||
| Access To Premium Apps ? You will have access to various premium apps to be used with your Facebook Business page to keep the user engaged. | |||||
| Twitter & FB Account Setup ? We will setup accounts for your business on Twitter and Facebook. | |||||
| Youtube Channel Setup/ Optimization ? We setup and optimize a YouTube channel for your business. The main benefit of a YouTube channel is users view the video, comment or potentially share it with their other social media networks thus increasing social signals. | |||||
| Facebook Cover Image ? We will create a customized engaging cover image for your businesses’ Facebook page. | |||||
| Twitter Background Image ? We will create a customized background image for your businesses’ Twitter account. | |||||
| Twitter Header Image Background ? We will create a customized engaging header image for your businesses’ Twitter account. | |||||
| Content For Facebook Info & Twitter Bio ? We will create catchy and promotional content to be used with your business’ Facebook and Twitter accounts. | |||||
| Content Posting on Twitter & Facebook ? We will create viral and engaging posts to be shared via your business’ Twitter & Facebook accounts. | 9 | 12 | |||
| Pinterest Account Creation ? We will create an account on Pinterest for your business also called as Pinterest Business Account. | |||||
| Pinterest Optimization ? We will optimize your Pinterest Business account by filling in all relevant details with your business logo, description about your business and even verifying the profile. | |||||
| Custom Pinboards ? We will create custom Pinboards relevant to your industry on your Pinterest Business profile. | 6 | 8 | |||
| Pin Images ? We will pin images (or even video) relevant to your business on the custom created Pinboards. | 12 | 15 | |||
| Follow Pinboards ? We will follow other relevant Pinboards to get updates from related sources with a change that they’ll even follow yours. | 30 | 36 | |||
| Reporting | |||||
| Weekly SEO Status Reports ? We will send you weekly reports which will include the work done in the last week along with the current performance of the website. | |||||
| Monthly SEO Performance Reports ? We will send you comprehensive monthly reports which will include the work done in the last month along with the current performance of the website. | |||||
| Customer Support (Email, Chat & Telephone) ? We have sales and service representatives that are available 24 hours Monday to Friday to answer all your pre sales or support questions. |
We have attractive renewal options available at the end of the campaign. Please get in touch with the sales rep / concerned project manager for further details